Idea-led outbound for B2B software companies

Turn cold prospects into booked calls.

Vergelead reads each prospect's business, finds the gap a build could close, and pitches that exact idea for you. The ones who want it land on your calendar as qualified meetings.

Live in 14 days. Results guaranteed, for a fraction of an SDR.

See how it works →
Built idea-led pipeline for
PromptLayerShareFoxBinomArchWebyanshWebMax FormanceCreemyWizartUserwareAffixxius Films
Smoot AIB-Three SolutionsNextBuildSomething Inc.CloudastraSoftTecoLazoh DesignTeamLogic ITIgnite LocalWEM

The solution

Outbound built for software & creative companies.

We plug into your business, build the entire outbound system, and run it for you, delivering qualified meetings to your calendar every week.

  • 01Map your entire market from 100+ data sources
  • 02Research and personalize every message with AI
  • 03Private sending infrastructure that reaches the inbox
  • 04Every reply managed, meetings booked to your calendar
EXPLAINER10:54
Vergelead explainer video
Let's talk →Or watch the 11-minute explainer first.
Manual prospecting

HOURS LOST BY HAND

$ time spent prospecting

→ 14 hrs/week per person

→ deals closed from it: unclear

Template outreach

IGNORED IN THE INBOX

$ template blast, 2,000 sent

→ replies received: 10

→ meetings booked: 0

Hiring an SDR

BOTTLENECKED BY HIRING

$ sdr ramp-up

→ months 1-5: training

→ pipeline while you wait: empty

The same prospect, forty identical pitches.

The problem

Referrals dry up. Ads get expensive. AI floods the market with cheap software.

  • No repeatable way to reach new clients
  • Prospecting eats your team's week
  • Template blasts get ignored
  • An SDR takes months to ramp

THIS ISN'T ANECDOTAL. OUR CLIENTS:

300+ meetings booked

“What's shone through with your approach is how innovative it is. You're helping us get our foot in the door with some amazing brands.”

MATTHEW O'CONNOR, PRODUCT & GROWTH DIRECTOR, ARCH

330+ meetings booked

“We've been able to close multiple good quality clients that we enjoy working with in the short period of partnering with you guys.”

JOSH BERNSTEIN, MANAGING PARTNER, SOMETHING INC.

175+ meetings booked

“Easily the most effective outbound system I’ve used to reach my target clients and book meetings without doing it myself.”

RISHAD BHARUCHA, FOUNDER, NEXTBUILD

THE LAST THREE YEARS:

1,000+ campaigns launched

Campaigns built, launched and run for software and creative companies.

ALL CLIENTS, LAST THREE YEARS

12,000+ interested leads

Prospects who replied with interest, handed over with the full conversation.

ALL CLIENTS, LAST THREE YEARS

2,500+ meetings booked

Meetings booked straight onto our clients' calendars.

ALL CLIENTS, LAST THREE YEARS

The solution

Research becomes
booked meetings.

Every public signal about a prospect, read and scored. The engine finds the gap a build could close, a human approves the idea, then it routes into the sequence that books the meeting. Vergelead is the layer in the middle.

Research sources
Website & services
LinkedIn presence
Job postings
Tech stack
Reviews & clients
News & funding
The gap engine
• COMPOSING
ScanEvery source · Per prospect
Find the gapWhat the business is missing
ComposeThe build worth pitching
Human in the loopAPPROVE / REWRITE
RouteInto the sequence
Routed sequence
1Prospect list built
2Idea pitched 1:1
3Follow-ups running
4Replies answered
5Meeting booked
6You notified
The 14-day build

From kickoff to live campaigns in 14 days.

No three-month ramp. The engine is built, warmed and sending inside two weeks, and most clients see their first meetings within 21 days of launch.

  1. DAY 0Kickoff.Onboarding form, kick-off call, your market scraped for the first time, ICP defined and the pilot strategy agreed.
  2. DAYS 1 TO 13The build.Domains registered, inboxes warmed, sequences configured, copy finalized, and your prospect list researched and verified.
  3. DAY 14+Campaigns live.The gap engine composes an idea per prospect, and first meetings start landing on your team's calendar.
✓ Onboarding form✓ Market scraped✓ ICP defined✓ Pilot strategy agreed

AGREED ON THE KICK-OFF CALL

THE KICKOFF

Your market mapped and the pilot agreed, before a single email sends.

DomainsInboxesWarm-upProspect list
INFRASTRUCTURE WARMING

THE BUILD, RUNNING

Private sending infrastructure warmed in your name while the list is researched and verified.

RESEARCHProspect scanned
→
◎94 fitGAPMissing capability
→
EMAILIdea pitched 1:1
→
RESULTBooked meeting
A Vergelead operator reviews every idea before it sends.

THE FIRST MEETING

One researched idea, turned into a booked meeting on your calendar.

And we put it in writing: results guaranteed, for a fraction of an SDR.

What is a gap?

A gap is something a prospect's business is missing that a build could close. We pitch that exact build.

No templates, no "just checking in." The engine reads each prospect's business and composes the one idea worth their reply. Three real examples from live campaigns, anonymised:

The patient-support platform

A kidney-health nonprofit ran support groups, Q&As, and education scattered across pages and socials, so we pitched one place for all of it.

RESEARCH

Site + programs scanned

→

GAP

Support scattered, no home

→

IDEA

Patient & family platform

→

EMAIL

Groups, live Q&As, education in one place

→

RESULT

Meeting proposed, times confirmed

The recruiter-network app

A healthcare recruiting network only touched its members when a job posted, so we pitched making the network useful between postings.

RESEARCH

Network model scanned

→

GAP

Dead air between job posts

→

IDEA

Member network app

→

EMAIL

Recruiters staying connected, sharing roles

→

RESULT

Reply, meeting booked

The exercise-program platform

A physiotherapy clinic sent clients exercise videos by hand, so we pitched one place to follow the program and show the team real progress.

RESEARCH

Clinic services scanned

→

GAP

Videos sent ad hoc, no tracking

→

IDEA

Client program platform

→

EMAIL

Programs, progress, engagement between visits

→

RESULT

“Send me more information”

BUILT FOR EACH PROSPECT

260,000+ labelled build ideas behind the engine, across six families. We pitch the one that fits.

Customer portals & self-serviceBooking & scheduling flowsInternal ops & admin toolsMobile apps & field toolsIntegrations & automationAI features & data products
The execution layer

Live campaigns? We run them every week.

Three operations, each running from the same engine output. Every week of results feeds the next.

The compounding loop

Run one and it works. Run all three and they compound.

  • List operations keep the market fresh and weighted to what converts.
  • Sending keeps every idea landing in the main inbox.
  • Reply operations turn responses into meetings.

Every reply feeds the engine, so the next campaign is sharper and every meeting costs less.

FROM YOUR WHOLE MARKET

List operations

Your market re-scanned and refreshed every week. New companies in, dead contacts out, and the verticals that convert weighted up.

  1. 1SCANMarket re-scanned
  2. 2ENRICHCompany + contact
  3. 3VERIFYEmails verified
  4. 4SCOREFit + gap found
  5. 5LOADInto the sequence
FROM PRIVATE INFRASTRUCTURE

Sending & deliverability

Private sending infrastructure monitored daily. Domains rotated, inboxes warmed and volume paced, so every idea lands in the main inbox.

  1. 1DOMAINSRegistered in your name
  2. 2INBOXESWarmed before sending
  3. 3PACEVolume per inbox capped
  4. 4CHECKPlacement tested
  5. 5ROTATEWeak domains retired
FROM EVERY RESPONSE

Reply operations

Every response read, answered and qualified by a human. Objections handled, times proposed, and meetings booked straight to your calendar.

  1. 1READEvery reply, same day
  2. 2QUALIFYAgainst your ICP
  3. 3ANSWERBy a human operator
  4. 4BOOKMeeting on your calendar
  5. 5ALERTYour team notified

Campaigns already live and underperforming? Book a call and we'll show you what the engine would change.

Book a 30-minute call →
Why Vergelead

More reps, more tools, more agencies. None of them read the prospect first.

Each of those adds a layer to manage. Vergelead reads every prospect, pitches the build they are missing, and books the meeting. Every column below is honest. Only one is complete.

What you get
Vergelead
Hire SDRs
AI SDR or tool
Another agency
Build internally
Live in 14 days
—3 to 6 month ramp
—fast, but generic
—weeks, then a playbook
—months to hire and build
A researched build idea per prospect
—depends on the rep
—merge-tag personalization
—templates at volume
—if you build the research
Every reply answered by a human
—if they keep up
—auto-replies in your name
—often left to you
—you staff it
Fully managed, no new hires
—adds headcount
—you operate it
—brief them, chase reports
—adds a team
Costs a fraction of one SDR
—€60K+ salary, plus tools
—licence, plus an operator
—retainer, volume-priced
—salaries plus tools
Results guaranteed, in writing
—no guarantee
—no guarantee
—rarely
—no guarantee

Proof

Served 30+ software & creative companies.

Every engagement taught the engine what this market replies to.
These are the results of all of them.

0+

Leads generated

0+

Meetings booked

€0M+

Pipeline value

0+

Tech companies served

30+ more across software, SaaS and creative

See all case studies →

Client interviews

Hear it from our partners themselves.

Founders and directors on camera, in their own words: what the pipeline looked like before, and what changed once the engine was running.

Arch client interview

Client interview · Arch

CASE 01 · SOFTWARE DEVELOPMENT

Arch

Arch is a leading software development company from the UK. Our AI-driven outbound workflows have helped them generate over a thousand interested leads, book hundreds of meetings, and close multiple development deals.

1,200+

leads generated

300+

meetings booked

Read the full case study →
Something Inc. client interview

Client interview · Something Inc.

CASE 02 · MARKETING & BRANDING

Something Inc.

Something Inc. is a leading marketing agency in the US. Our AI-driven outbound workflows have helped them consistently generate over 80+ high-intent leads and 30+ sales calls every month leading to multiple closed deals.

1,000+

leads generated

330+

meetings booked

Read the full case study →
NextBuild client interview

Client interview · NextBuild

CASE 03 · SOFTWARE DEVELOPMENT

NextBuild

NextBuild is a premium MVP studio and one of our best performing clients. Our Value-First AI Outbound System has helped them generate over 15+ meetings consistently every month with high-intent leads and secure multiple projects.

500+

leads generated

175+

meetings booked

Read the full case study →
SoftTeco client interview

Client interview · SoftTeco

CASE 04 · SOFTWARE DEVELOPMENT

SoftTeco

SoftTeco is a 500+ person software development firm operating across multiple continents. Our Value-First AI Outbound System helped them break into new markets and book consistent meetings with high-intent decision-makers.

240+

leads generated

60+

meetings booked

Read the full case study →

In their words

What clients say once the meetings start landing.

“What's shone through with your approach is how innovative it is. You're helping us get our foot in the door with some amazing brands.”
Matthew O'ConnorProduct & Growth Director, Arch
“Easily the most effective outbound system I’ve used to reach my target clients and book meetings without doing it myself.”
Rishad BharuchaFounder, NextBuild
“We've been able to close multiple good quality clients that we enjoy working with in the short period of partnering with you guys.”
Josh BernsteinManaging Partner, Something Inc.
“Companies invest tens and hundreds of thousands of dollars into building such teams, and seven months plus to get them to work. In our case, you were a perfect choice to fill that gap.”
Serge BaikovVP Sales, SoftTeco

Who this is for

Built for a select few kinds of B2B companies. Not everyone.

01

Software developers

Dev shops building custom applications for clients, with a proven track record of delivery.

02

Creative studios

Studios in branding, animation, or UGC, with a strong portfolio of finished client work.

03

SEO/GEO agencies

Agencies with a proven offering in search rankings, traffic, and/or AI visibility.

04

High-ticket SaaS

SaaS companies with proven product-market fit, case studies, and deals at €5K+ ACV.

FAQ

Got any questions?

Rather talk it through? Grab a time, we'll answer everything live.

Borislav Nekezov

Borislav Nekezov

Founder & CEO, Vergelead

“I built Vergelead because I'd rather help the people building great software get in front of the right clients than watch great companies go unnoticed.”

Which companies get the most out of this?

Software development agencies, SaaS companies, and creative studios with a proven offer but no repeatable outbound engine. If you close deals but struggle to fill the pipeline consistently, this is built for you.

How is this different from hiring an SDR?

An SDR takes 3-6 months to ramp, can cost €60K+ annually, and needs managing. We launch in 14 days, handle everything, and guarantee results for a fraction of the cost.

What does the pricing look like?

We work on a monthly retainer basis. Pricing is scoped based on your targets, market, and campaign volume. Book a strategy session and we'll give you a clear number based on your specific situation. No vague quotes, no surprises.

How soon will we see the first meetings?

Most clients see their first meetings in the first 21 days of launch. We build and warm the infrastructure in the first two weeks, and campaigns go live by day 14.

How do you qualify a lead?

Onboarding form first, then your ongoing feedback. Every qualified lead matches criteria we set and refine with you.

Will prospects know this is automated?

Every campaign is built around your specific ICP with personalised messaging tied to real pain points and triggers. It reads like a human wrote it specifically for them.

What do I get out of this?

You get a fully managed outbound engine including ICP definition, list building, copywriting, infrastructure, inbox management, reply handling, and meetings booked directly to your calendar. You only show up to close.

Book a call

See what the gap engine finds in your market.

A brief discovery call with the founder, so we understand your firm and how you generate deal flow today.

30 minGoogle MeetWith Borislav, founder
  1. 01

    How you win deals today

    Your firm, your offer, and your current methods for generating deal flow.

  2. 02

    A straight fit check

    Measured against the three things our best-fit clients have, listed below.

  3. 03

    If it fits, the demo

    A 45-minute follow-up with case studies from your industry, the end-to-end system, your timeline and a results forecast.

Best fit if you have

  • ✓Established product-market fit
  • ✓Existing social proof or case studies
  • ✓A target audience of 50K+ prospects

Have your company website ready. The booking form asks for it so the call starts from your market, not from zero.