Idea-led outbound for B2B software companies

Turn cold prospects into booked calls.

Vergelead reads each prospect's business, finds the gap a build could close, and pitches that exact idea for you. The ones who want it land on your calendar as qualified meetings.

Live in 14 days. Results guaranteed, for a fraction of an SDR.

See how it works →
Built idea-led pipeline for
PromptLayerShareFoxBinomArchWebyanshWebMax FormanceCreemyWizartUserwareAffixxius Films
Smoot AIB-Three SolutionsNextBuildSomething Inc.CloudastraSoftTecoLazoh DesignTeamLogic ITIgnite LocalWEM

The solution

Outbound built for software & creative companies.

We plug into your business, build the entire outbound system, and run it for you, delivering qualified meetings to your calendar every week.

  • 01Map your entire market from 100+ data sources
  • 02Research and personalize every message with AI
  • 03Private sending infrastructure that reaches the inbox
  • 04Every reply managed, meetings booked to your calendar
EXPLAINER10:54
Vergelead explainer video
Let's talk →Or watch the 11-minute explainer first.

Client results

Case studies.

300+

meetings booked for a UK custom software company

“What's shone through with your approach is how innovative it is. You're helping us get our foot in the door with some amazing brands.”

Matthew O'Connor, Product & Growth Director, Arch
Read the case study
330+

demos booked for a marketing & branding agency

“We've been able to close multiple good quality clients that we enjoy working with in the short period of partnering with you guys.”

Josh Bernstein, Managing Partner, Something Inc.
Read the case study
175+

meetings booked for a custom software dev shop

“Easily the most effective outbound system I’ve used to reach my target clients and book meetings without doing it myself.”

Rishad Bharucha, Founder, NextBuild
Read the case study
Manual prospecting

HOURS LOST BY HAND

$ time spent prospecting

→ 14 hrs/week per person

→ deals closed from it: unclear

Template outreach

IGNORED IN THE INBOX

$ template blast, 2,000 sent

→ replies received: 10

→ meetings booked: 0

Hiring an SDR

BOTTLENECKED BY HIRING

$ sdr ramp-up

→ months 1-5: training

→ pipeline while you wait: empty

The same prospect, forty identical pitches.

The problem

Referrals dry up. Ads get expensive. AI floods the market with cheap software.

  • No repeatable way to reach new clients
  • Prospecting eats your team's week
  • Template blasts get ignored
  • An SDR takes months to ramp
How it works

Research becomes booked meetings.

Every public signal about a prospect, read and scored. The engine finds the gap a build could close, a human approves the idea, then it routes into the sequence that books the meeting. Vergelead is the layer in the middle.

The engine

Signals in, meetings out.

Your offer, your ICP, your calendar and your market's public signals go in at the top. Booked meetings come out at the bottom.

Step 1 of 6

Research.

Every public signal per prospect: website, LinkedIn, job posts, tech stack, reviews and news.

Step 2 of 6

Find the gap.

Each prospect is read for what the business is missing: the gap a build could close.

Step 3 of 6

Compose.

The build worth pitching. One idea per prospect, pitched 1:1.

Step 4 of 6

Human in the loop.

A Vergelead operator approves or rewrites every idea before it goes out.

Step 5 of 6

Route.

Into the sequence. Follow-ups keep running, and every reply is answered by a human.

Step 6 of 6

Meeting booked.

The meeting lands on your calendar, and you are notified in Slack.

VERGELEADBOOKED MEETINGS ON YOUR CALENDARResearchFind the gapComposeHuman inthe loopRouteMeetingbookedYOUR OFFERYOUR ICPYOUR CALENDARYOUR MARKET'SPUBLIC SIGNALSRESEARCHWebsiteReadLinkedInReadJob postsReadTech stackReadReviewsReadNewsReadFIND THE GAPMLMaya LindqvistPractice Manager, Ashgrove DentalSIGNALS4 readBooks by phone onlyWebsiteHiring 2 front desk staffJob postsReviews mention long waitsReviewsNo booking tool installedTech stackTHE GAPNo online booking84/ 100Next: compose the ideaCOMPOSEIDEA FORAshgrove DentalOnline bookingTHE GAPPhone-only bookingsTHE BUILDBooking pageCalendar syncWHY NOWHiring front deskPITCHOne idea, 1:1STATUSWaiting for reviewHUMAN IN THE LOOP#IDEAOPERATOR1Ashgrove Dental84Online bookingAPPROVED2Pellham Builders81Instant quote toolREWRITTEN3Kestrel Physio78Patient intake formsAPPROVED4Marlow Legal74Client portalAPPROVED5Tamsin Bakery Co.71Wholesale order formREWRITTENROUTEMLMaya LindqvistPractice Manager, Ashgrove DentalDAY 1Idea pitched 1:1DAY 3Follow-up sentDAY 5Reply answeredEvery reply answered by a humanMEETING BOOKEDYour calendarnowMeeting bookedIntro call: Maya LindqvistAshgrove DentalThu, 10:30Booked through CalendlyOn your calendarYou are notified in Slack
The 14-day build

From kickoff to live campaigns in 14 days.

No three-month ramp. The engine is built, warmed and sending inside two weeks, and most clients see their first meetings within 21 days of launch.

Your pilot
# kickoff
# build-status
# ideas-for-review
# meetings-booked
# kickoff
Vergelead PILOT Day 0
Kickoff done. Everything agreed before a single email sends.
Onboarding formDoneFilled in by your team before the call
Kick-off callDoneOffer, buyers and no-go accounts walked through
Market scrapedFirst passEvery company in your market mapped
ICP definedDoneMulti-site clinics · 5 to 50 locations · Ops leads
Pilot strategyAgreedSigned off on the call, nothing sends before

Build status

Day 9 of 14
DomainsRegistered
InboxesConnected
Warm-upWarming
Prospect listVerifying
Build checklist
TaskStatusNoteWhen
Domains registeredDoneSet up in your nameDay 2
Inboxes warmedIn progressWarming before the first sendDay 3 to 13
Sequences configuredDoneSteps and timing setDay 9
Copy finalizedIn reviewWaiting on your sign-offDay 11
Prospect listIn progressResearched and verifiedDay 12
Your pilot
# kickoff
# build-status
# ideas-for-review
# meetings-booked
# ideas-for-review
Gap engine APP Day 14
Idea ready: Elif Sarac, Operations Director, Corvane Dental Partners.
Gap foundEvery appointment is booked by phone. No online booking on the site.
IdeaA booking portal with automatic reminders, so the front desk stops taking every booking by phone.
Reviewed by a Vergelead operator before it sends.
ApproveRewrite
8:40
Day 14, campaigns live
Slacknow
Idea ready for review: Corvane Dental

Gap: phone-only booking. Idea: a booking portal with reminders.

ApproveRewrite

Your calendar

This week
New meeting booked: Corvane Dental Partners, Tue at 10:00
Mon
Tue
Wed
Thu
Fri
9:00
10:00
11:00
12:00
Team standup
Pipeline review
Sprint review
Corvane DentalElif Sarac
# meetings-booked
Vergelead APPnow
Meeting booked with Elif Sarac

Operations Director, Corvane Dental Partners. Tue at 10:00.

Booked
  • Through your Calendly link
  • On your team's Google Calendar
Why they replied

A booking portal idea, built on the phone-only gap.

Your team notified

What is a gap?

A gap is something a prospect's business is missing that a build could close. We pitch that exact build.

No templates, no "just checking in." The engine reads each prospect's business and composes the one idea worth their reply. Here are the six kinds of builds it pitches.

Build families6 of 6
260,000+labelled build ideas

Customer portals & self-service

One place for customers
Support groups
Live Q&As
Education
Patients & families

Self-service hubs for customers. From a live campaign: a kidney-health nonprofit ran support across pages and socials, so we pitched one place for all of it.

Booking & scheduling flows

Booking without phone tag
Book a visitHarbor Lane Dental
Mon 9:30Open
Tue 11:00Picked
Thu 14:30Open
Booking confirmedTue 11:00, reminder set

Flows that let customers find a time, book and reschedule on their own, without calls or email threads.

Internal ops & admin tools

Tools a team runs on
Spreadsheet
Email thread
Paper form
Ops boardJob 1042DoneJob 1043In reviewJob 1044WaitingJob 1045NewApprove

Internal tools that move spreadsheets, inbox threads and paper steps into one screen a team works from.

Mobile apps & field tools

Work done from a phone
CRCedarlineRole shared
Member appMembers stay in touch between job posts
Site checklistArrivedPhotos addedSigned off

Apps for people on the move. From a live campaign: a healthcare recruiting network only touched members when a job posted, so we pitched a member network app.

Integrations & automation

Tools that talk to each other
Signup
Web formNew signup
CRMContactTagsOwner
BillingInvoice drafted

Connections between the tools a business already uses, so records move between them on their own, not by hand.

AI features & data products

Data put to work
InsightsYour dataAskReportsForecastWhich clients went quiet?AnswerFive accounts, newest firstDraft check-insSearchSummariesForecasts

Features that put a company's own data to work, like AI search, summaries, dashboards and forecasts.

The execution layer

Live campaigns? We run them every week.

Three operations, each running from the same engine output. Every week of results feeds the next.

The compounding loop

Run one and it works. Run all three and they compound.

  • List operations keep the market fresh and weighted to what converts.
  • Sending keeps every idea landing in the main inbox.
  • Reply operations turn responses into meetings.

Every reply feeds the engine, so the next campaign is sharper and every meeting costs less.

FROM YOUR WHOLE MARKET

List operations

Your market re-scanned and refreshed every week. New companies in, dead contacts out, and the verticals that convert weighted up.

  1. 1SCANMarket re-scanned
  2. 2ENRICHCompany + contact
  3. 3VERIFYEmails verified
  4. 4SCOREFit + gap found
  5. 5LOADInto the sequence
FROM PRIVATE INFRASTRUCTURE

Sending & deliverability

Private sending infrastructure monitored daily. Domains rotated, inboxes warmed and volume paced, so every idea lands in the main inbox.

  1. 1DOMAINSRegistered in your name
  2. 2INBOXESWarmed before sending
  3. 3PACEVolume per inbox capped
  4. 4CHECKPlacement tested
  5. 5ROTATEWeak domains retired
FROM EVERY RESPONSE

Reply operations

Every response read, answered and qualified by a human. Objections handled, times proposed, and meetings booked straight to your calendar.

  1. 1READEvery reply, same day
  2. 2QUALIFYAgainst your ICP
  3. 3ANSWERBy a human operator
  4. 4BOOKMeeting on your calendar
  5. 5ALERTYour team notified

Campaigns already live and underperforming? Book a call and we'll show you what the engine would change.

Book a 30-minute call →

Proof

Served 30+ software & creative companies.

Every engagement taught the engine what this market replies to.
These are the results of all of them.

0+

Leads generated

0+

Meetings booked

€0M+

Pipeline value

0+

Tech companies served

30+ more across software, SaaS and creative

See all case studies →

Client interviews

Hear it from our partners themselves.

Founders and directors on camera, in their own words: what the pipeline looked like before, and what changed once the engine was running.

Arch client interview

Client interview · Arch

CASE 01 · SOFTWARE DEVELOPMENT

Arch

Arch is a leading software development company from the UK. Our AI-driven outbound workflows have helped them generate over a thousand interested leads, book hundreds of meetings, and close multiple development deals.

1,200+

leads generated

300+

meetings booked

Read the full case study →
Something Inc. client interview

Client interview · Something Inc.

CASE 02 · MARKETING & BRANDING

Something Inc.

Something Inc. is a leading marketing agency in the US. Our AI-driven outbound workflows have helped them consistently generate over 80+ high-intent leads and 30+ sales calls every month leading to multiple closed deals.

1,000+

leads generated

330+

meetings booked

Read the full case study →
NextBuild client interview

Client interview · NextBuild

CASE 03 · SOFTWARE DEVELOPMENT

NextBuild

NextBuild is a premium MVP studio and one of our best performing clients. Our Value-First AI Outbound System has helped them generate over 15+ meetings consistently every month with high-intent leads and secure multiple projects.

500+

leads generated

175+

meetings booked

Read the full case study →
SoftTeco client interview

Client interview · SoftTeco

CASE 04 · SOFTWARE DEVELOPMENT

SoftTeco

SoftTeco is a 500+ person software development firm operating across multiple continents. Our Value-First AI Outbound System helped them break into new markets and book consistent meetings with high-intent decision-makers.

240+

leads generated

60+

meetings booked

Read the full case study →
Why Vergelead

How we compare.

More reps, more tools, more agencies. None of them read the prospect first.

Question
VergeleadReads the prospect first.
Hire SDRsAdds headcount.
AI SDR or toolYou operate it.
Another agencyBrief them, chase reports.
Build internallyAdds a team.
How fast do you go live?
Live in 14 daysfrom kickoff to live campaigns
3 to 6 month ramp
fast, but generic
weeks, then a playbook
months to hire and build
Is every prospect researched?
A researched build ideafor every prospect
depends on the rep
merge-tag personalization
templates at volume
if you build the research
Who answers the replies?
A humananswers every reply
if they keep up
auto-replies in your name
often left to you
you staff it
Who runs it?
Fully managedno new hires
adds headcount
you operate it
brief them, chase reports
adds a team
What does it cost?
A fractionof what one SDR costs
€60K+ salary, plus tools
licence, plus an operator
retainer, volume-priced
salaries plus tools
Are results guaranteed?
Guaranteedin writing
no guarantee
no guarantee
rarely
no guarantee
Two ways Vergelead helps

Prove it first, or scale now.

Your goalBooked meetings

Run the Pilot.

For software and creative companies that want proof before scale. The engine goes live on your real market in 14 days, then a four-month pilot lets the meetings decide what happens next.

  1. 01List EngineYour whole market, mapped and verified
  2. 02Gap EngineA researched build idea per prospect
  3. 03Sending InfraPrivate domains, warmed inboxes
  4. 04Live in 14 days

Run the Partnership.

For companies whose engine has earned its keep. Our operators run replies, rotate campaigns toward what converts, and deliver meetings to your calendar every week.

  1. 01Reply Operations
  2. 02Campaign Rotation
  3. 03Calendar Delivery
  4. 04Monthly, start now

Some companies need the engine proven first. Others need meetings scaled right now. Vergelead does both.

In their words

What clients say once the meetings start landing.

“What's shone through with your approach is how innovative it is. You're helping us get our foot in the door with some amazing brands.”
Matthew O'ConnorProduct & Growth Director, Arch
“Easily the most effective outbound system I’ve used to reach my target clients and book meetings without doing it myself.”
Rishad BharuchaFounder, NextBuild
“We've been able to close multiple good quality clients that we enjoy working with in the short period of partnering with you guys.”
Josh BernsteinManaging Partner, Something Inc.
“Companies invest tens and hundreds of thousands of dollars into building such teams, and seven months plus to get them to work. In our case, you were a perfect choice to fill that gap.”
Serge BaikovVP Sales, SoftTeco

Who this is for

Built for a select few kinds of B2B companies. Not everyone.

  1. 01 · Dev shopsSoftware developersDev shops building custom applications for clients, with a proven track record of delivery.
  2. 02 · StudiosCreative studiosStudios in branding, animation, or UGC, with a strong portfolio of finished client work.
  3. 03 · AgenciesSEO/GEO agenciesAgencies with a proven offering in search rankings, traffic, and/or AI visibility.
  4. 04 · SaaSHigh-ticket SaaSSaaS companies with proven product-market fit, case studies, and deals at €5K+ ACV.
Best fit if you have
  • Established product-market fit
  • Existing social proof or case studies
  • A total addressable market of 50K+ prospects
  • €1M+ in ARR
See if you qualify →

FAQ

Got any questions?

Rather talk it through? Grab a time, we'll answer everything live.

Borislav Nekezov

Borislav Nekezov

Founder & CEO, Vergelead

“I built Vergelead because I'd rather help the people building great software get in front of the right clients than watch great companies go unnoticed.”

Which companies get the most out of this?

Software development agencies, SaaS companies, and creative studios with a proven offer but no repeatable outbound engine. If you close deals but struggle to fill the pipeline consistently, this is built for you.

How is this different from hiring an SDR?

An SDR takes 3-6 months to ramp, can cost €60K+ annually, and needs managing. We launch in 14 days, handle everything, and guarantee results for a fraction of the cost.

What does the pricing look like?

We work on a monthly retainer basis. Pricing is scoped based on your targets, market, and campaign volume. Book a strategy session and we'll give you a clear number based on your specific situation. No vague quotes, no surprises.

How soon will we see the first meetings?

Most clients see their first meetings in the first 21 days of launch. We build and warm the infrastructure in the first two weeks, and campaigns go live by day 14.

How do you qualify a lead?

Onboarding form first, then your ongoing feedback. Every qualified lead matches criteria we set and refine with you.

Will prospects know this is automated?

Every campaign is built around your specific ICP with personalised messaging tied to real pain points and triggers. It reads like a human wrote it specifically for them.

What do I get out of this?

You get a fully managed outbound engine including ICP definition, list building, copywriting, infrastructure, inbox management, reply handling, and meetings booked directly to your calendar. You only show up to close.

Book a call

See what the gap engine finds in your market.

A brief discovery call with the founder, so we understand your firm and how you generate deal flow today.

30 minGoogle MeetWith Borislav, founder
  1. 01

    How you win deals today

    Your firm, your offer, and your current methods for generating deal flow.

  2. 02

    A straight fit check

    Measured against the four things our best-fit clients have, listed below.

  3. 03

    If it fits, the demo

    A 45-minute follow-up with case studies from your industry, the end-to-end system, your timeline and a results forecast.

Best fit if you have

  • ✓Established product-market fit
  • ✓Existing social proof or case studies
  • ✓A total addressable market of 50K+ prospects
  • ✓€1M+ in ARR

Have your company website ready. The booking form asks for it so the call starts from your market, not from zero.